About Us

whats hot! inc. is a wholesale manufacturer, distributor, importer and representative of "niche market" specialty personal care products. We specialize in introducing new, unique product lines which are solution providers to the market. We help build the brand name through PR, promotions, trade shows and events.

Everyone wants to be beautiful. Women and men are constantly seeking items that enhance their image and beauty as well as making them feel good. In today's stressful environment, people are enjoying pampering themselves when they are home as well as when they are traveling. Plus, beauty products are just plain fun.

We have been in the cosmetics and personal care business since 2001. We have cultivated relationships with some of the top manufacturers around the world, to bring you a collection of prestigious, high-end brands.

Today, whats hot! inc is known among style aficionados as the unassuming, prestige one stop shopping experience in New York, specializing in personalized service. Unlike most wholesale distributors, whats hot! inc has created a niche that offers global brands personally selected by our beauty experts for their quality and uniqueness.

whats hot! inc is now offering these same upscale products which encompass all areas of beauty and personal care, to all spas, salons, upscale boutiques, pharmacies, hotels and resorts, and beauty stores across the US. whats hot! inc touts a varied selection of products that can be merchandised in all types of businesses. We keep ourselves abreast of the latest brands, trends and technology. We select and present to our customers brands and product lines that are stable and sophisticated.

At whats hot! inc, we challenge ourselves and the business everyday, seeking ways to improve and excel in bringing our customers the best of the best, both in products and customer service.